Oh-La-La Lancôme: L’Absolu Rouge Lipstick Just Got a Makeover

It’s been 25 years since L’Absolu Rouge debuted to steal our hearts, and what better way to celebrate this milestone than with a reinvented look and modernized shade range? We can’t think of any! The rebirthed range—designed and created by renowned makeup artist and Lancôme Global Makeup Creative Director, Lisa Eldrigde—includes a palette of 44 luxe colors fit for every woman and occasion. Among the hues offered are stunning pinks, reds, corals, plums, and beiges, plus vivid brights and subtle neutrals. In addition to the plentiful shades are three textures—sheer, cream, and matte—offering near endless possibilities to dress up your pout.

Sure, the colors are great, but the formula deserves equal praise. Infused with Pro-Xylane—a patented deeply moisturizing molecule—and antioxidant vitamin E, the blend helps reveal luminous, vibrant color. The result? Lips that can stay moist and soft—without feathering, flaking, or fading. 

We could talk about the va-va-voom shades and cutting-edge technology for hours, but let’s switch gears and discuss its chic new design. The black lacquer case displays the brand’s signature rose as a gold-domed seal on the cap. With one gentle push of the rose, the lipstick is revealed. It’s sleek, stylish, and, frankly, worthy of a close-up (or, at the very least, the front row of your vanity).

There you have it, ladies! Picture-perfect lips await you with the renewed and improved L’Absolu Rouge range, available now online and at Lancôme counters nationwide. 

Lancôme L’Absolu Rouge, $30.50