It seems like ever since the big K-Beauty boom of yesteryear, jelly-textured products have been continuously appearing in the U.S. skincare market. You'll see the distinctive texture popping up in a wide range of products, including jelly-textured primers, blushes, highlighters and even hair conditioners.Jelly Trend: Lancôme’s’ Rose Jelly Mask While there are plenty of jelly beauty products available, one of our favorite iterations of the trend comes in the form of a mask. Jelly masks can be packed with soothing, anti-aging, and hydrating properties—the perfect culmination to a long, hard day. Our go-to? Lancôme’s’ Rose Jelly Mask.A product’s formulation is its most important asset, but we’d be lying if we said we didn’t factor packaging into the equation at all. Lancôme’s’ Rose Jelly Mask doesn’t disappoint on either account—boasting a formulation of acacia honey and rose water, as well as a pretty packaging that allows the mask’s pink hue to take the spotlight. But that’s not all you’ll fall in love with. The jelly texture of this masks allows the formula to glide over the skin with ease, delivering a cooling effect. What’s more, the mask smells delicately of rose.As for what Rose Jelly Mask can do, the chief result you can expect is a boost in your skin’s hydration levels. Meant to be worn overnight, this mask provides all-day hydration, leaving your skin smoother and suppler by morning. If you’re tired of waking up to dry patches and flakes, this overnight mask can help rehydrate your skin and whisk away those concerns.To use Lancôme’s’ Rose Jelly Mask, start by washing your skin as you normally would in the evening. Apply a generous amount of Rose Jelly Mask onto dry skin. If there are certain areas of skin that are drier than others, apply a more liberal amount. Let the formula absorb into your skin—don’t rinse or wipe away any excess. Wait a few minutes before resting your head on your pillow to snooze. Keep the mask on overnight. In the morning, cleanse your skin as usual. We received a complimentary sample of Rose Jelly Mask from our friends at Lancôme, and of course we had to take it for a spin. Find out what we thought in our full Rose Jelly Mask product review here!Lancôme Moisturizing Rose Jelly Overnight Mask, $35 MSRP
