Clarisonic Joins the Fight to End Bullying

National Bullying Prevention Month

National Bullying Prevention Month began as a nationwide, weeklong campaign more than 10 years ago and has since expanded to the entire month of October. The goal is simple: to raise awareness about bullying and its long-lasting effects—everything from poor self-esteem, anxiety, and depression. PACER believes that it’s time to move away from the misconceived notion that a little schoolyard teasing is a “rite of passage” during adolescence and to address bullying for what it truly is: traumatic, cruel, and something we need to work together to put an end to. By partnering with educational powerhouses like the National PTA, the American Federation of Teachers, and the National Education Association, PACER has been able to provide communities with the education and support necessary to better respond to bullying behavior.

Recognizing a cause they could stand behind, Clarisonic—a L’Oréal brand—announced its support of PACER’s National Bullying Prevention Center and the work the Center is doing to help affect change in schools across the nation. This year, in honor of National Bullying Prevention Month, Clarisonic has created #CleanTheMean, a social media campaign hinged on the idea that uncovering your confidence and helping to build it within others is a great first step in helping to spread positivity and end bullying.

#CleanTheMean Campaign

This isn’t the first time Clarisonic has put an emphasis on confidence. Late last year the brand commissioned an online global survey to find out how adults—nearly 10,000 in total—across the globe felt about their skin. While the findings were interesting—turns out Canada is the most skin-confident country— what the poll made clear is that when people feel more confident about their skin, they feel more confident in general.

“All of us at Clarisonic believe in the power of healthy-looking skin to help people feel their most confident and empowered,” said Dr. Robb Akridge, co-founder and president of Clarisonic. “Our customers tell us that when their skin feels great, they feel great—and we want so many more people in the world to feel confident with the skin they’re in.”

The #CleanTheMean campaign takes this notion of confidence and uses it to help empower everyone to love the skin they’re in and to confidently advocate for themselves and others in regards to bullying. Through the campaign you’re encouraged to share your own story about rising above bullying or help to spread someone else’s using the hashtag #CleanTheMean. From now until the end of the year, for each post tagged with #CleanTheMean on Facebook or Instagram, Clarisonic will donate $1 to PACER, up to $100,000.

One of our favorite stories in the #CleanTheMean campaign has been Natalie’s—the creator of the “Sit With Us” app. Check it out below and share your own #CleanTheMean story with Clarisonic!

One in five kids report being bullied. We’re supporting @pacer_nbpc to help change that. You can help too. From now until the end of the year, share our #CleanTheMean posts or tell us your own story on Facebook or Instagram using #CleanTheMean and we will donate $1 to PACER, up to $100,000. Visit clarisonic.com/cleanthemean to learn more.

A post shared by Clarisonic (@clarisonic) on Oct 1, 2017 at 1:15pm PDT

Visit clarisonic.com/cleanthemean to learn more.