Is Clean Beauty One of the Hottest Trends in 2018?

Have you heard beauty brands and celebrities touting clean beauty, without really understanding what it is? Well, clean beauty happens to be one of the hottest trends in 2018—meaning you can only expect to hear it mentioned more and more as the year goes on. All that’s to say, it’s time to find out what clean beauty is really about. Here’s a hint: The phrase doesn’t have anything to do with cleansing products or makeup that give a clean, natural look. To learn more about the trend, we tapped into two Skincare.com consultants: Board-Certified Dermatologist, Dr. Dendy Engelman, and Board-Certified Plastic Surgeon, Dr. John Burroughs. Read on to find the real answer to what clean beauty is, plus, how the clean beauty trend might influence your skin care routine.

What Is Clean Beauty?

Defining clean beauty isn’t necessarily simple, since there is no single definitive definition. While you can find varied answers to the question “What is clean beauty?” Dr. Burroughs defines it as this: “A movement to have skin care products that are absent of toxic substances and more heavily based on natural products to help the skin.” But don’t just immediately rule out ingredients solely because they don’t come from nature, says Dr. Engelman. She recommends focusing on the label. “Since there are no guidelines for ‘clean’ products, look to see if the product is as clean as it is advertised,” she says. 

 

How to Start a Clean Beauty Skin Care Routine

Building a clean beauty routine may seem intimidating, but it’s important to remember that you don’t need to ditch every product you own and start fresh. While that may be tempting after reading up on clean beauty, making smaller changes can be beneficial too—and much more convenient. Start by looking at your product labels and researching the ingredients listed.  You may decide to swapp out products that you use most often, and over time build a completely “clean” routine if you so desire.

Perhaps you’ve skimmed the labels on every last product, only to realize your arsenal is indeed not “clean.” But don’t be so quick to discount it. “Just because a product is made in a lab, doesn’t necessarily mean it’s bad,” Dr. Engelman says. “And just because a product comes from ingredients found in nature, doesn’t necessarily mean it’s good.” Take poison ivy for example. “Poison ivy is completely natural, but I don’t recommend it be slathered on the skin for beauty benefits,” Dr. Engelman says. Instead, Dr. Engelman suggests sticking to a skin care routine backed by science. “Many ingredients made in a lab deliver excellent results and are perfectly safe to use,” she says. “That said, I respect and applaud the clean beauty movement and am grateful for the new trend towards clean ingredients that also provide notable results on the skin.”