While it’s true that your skincare routine should be tailored to your unique needs, it’s also true that every routine should include a few essential products—and a moisturizing cream is one of them. But choosing the right formula can be tricky, especially if you’re not sure whether to use a facial moisturizer gel vs. a cream or a lotion. Each caters to a specific need or concern, and they can all play a part in helping you maintain a hydrated, healthy-looking complexion. If you’re unsure where to start or just want some new product recommendations for your next haul, keep reading to find the perfect moisturizer match for your skin type.