How L’Oréal USA Celebrated Pride Month

To honor and celebrate the LGBTQ community during this year’s pride month, L'Oréal USA—Skincare.com’s parent company—commissioned a powerful campaign called “Signs of Pride.” Four members of the company’s “[email protected]'Oréal” group were interviewed by LGBTQ artists, discussing topics ranging from the importance of acceptance to personal anecdotes of expressing gender. The artists, hearing these messages of pride, converted them into signs held during the New York City Pride March on June 24^th.

In solidarity and support of the entire LGBTQ community, hundreds of L’Oréal USA employees marched with those expertly-curated signs in hand, and alongside a float developed by Kiehl’s, a beloved brand under the L’Oréal portfolio.

 

Beauty defies labels. @brohammed and @billyporges captured their message in an incredible illustration at @nycpride. 🎨🌈❤️#SignsOfPride

A post shared by L'Oréal USA (@lorealusa) on Jun 26, 2018 at 4:54pm PDT

“Pride is an important movement that celebrates inclusivity,” Xavier Vey, President and COO of L'Oréal USA’s Luxe Division and Executive Sponsor of [email protected]'Oréal. “At L’Oreal USA, our employees are our greatest assets and the #SignsofPride campaign is a way to champion our people by bringing their stories to life in a unique way that we hope will resonate with, and inspire, others.” 

But it’s not solely during pride month that L'Oréal USA is advancing initiatives for the LGBTQ community. A few years ago, the company created a think tank called “[email protected]'Oréal” dedicated to championing diversity and inclusion for all individuals, and to empower the LGBTQ employee community to feel accepted and heard in the workplace. “L'Oréal USA also supports many other LGBTQ initiatives and organizations including volunteering at the Ali Forney Center, participating in local AIDS walks, matching donations and more,” says Vey.

To learn more about the #SignsofPride campaign, follow along with the hashtag and be sure to check out a snippet of those individual stories in the video below!