These Are the Most Skin Confident Countries According to a Clarisonic Poll

April 28, 2017
By: Jackie Burns Brisman | by L'Oréal
These Are the Most Skin Confident Countries According to a Clarisonic Poll

Late last year Clarisonic—yes, the brand that brought us the cleansing device that cleans skin six times better than hands alone—commissioned an online global survey* polling nearly 10,000 adults to discover some surprising insights on skin care attitudes and behaviors. The result of the survey? We now know which countries are considered the most “skin confident!” Interested in finding out which nations rank at the top of the list—and in discovering a few fun facts about skin care across the globe? Keep reading!

In November of last year, Clarisonic commissioned a global online survey conducted by Harris Poll which set out to reveal how people across the world truly felt about their skin. The survey revealed that the most skin confident countries—or nations where people reported they were “proud to show off their skin without anything on it”—are as follows:

  1. Canada 28%
  2. The United States 27%
  3. The United Kingdom 25%
  4. Germany 22%
  5. China and France 20% each

Interestingly enough, the nations that we consider at the forefront of skin care innovations—South Korea and Japan—ranked lowest, with only 12 and 10 percent (respectively) of those surveyed reporting they felt confident with their skin in its natural state. Even with Canada and the US reporting more than 25 percent of those surveyed felt that confidence, the numbers overall, were relatively low. These findings are inspiring to Clarisonic, a brand that truly wants people to feel comfortable in–and with—their skin.

“All of us at Clarisonic believe in the power of healthy-looking skin to help people feel their most confident and empowered,” said Dr. Robb Akridge, co-founder and president of Clarisonic. “Our customers tell us that when their skin feels great, they feel great—and we want so many more people in the world to feel confident with the skin they’re in.”

Another interesting finding from the survey was that 31 percent of adults worldwide feel more confident when their skin is clear and healthy-looking. Additionally, 23 percent feel self-assuredness when their skin is firm and looks youthful. A driving force behind wanting skin that appears clear and radiant isn’t so that those surveyed felt confident in social situations but rather on social media, with nearly half reporting that they use photo-editing apps in pursuit of that perfect selfie!

What would participants give up to get a lifetime of perfect skin? More than 30 percent of the global participants said chocolate or sweets. Rather than giving up anything you truly love try to follow a well-rounded—and personalized—skin care routine every day. A great place to start is by introducing a Clarisonic device into your regimen.

A Clarisonic can help cleanse the skin better than hands alone—six times better in fact. The brushes can be paired with your favorite cleansers so you can easily incorporate the device into your current routine. What’s more, you can even customize your cleanse by switching out the brush-head based on everything from your preferences to the season. After cleansing you’ll want to reach for a moisturizer to help replenish your skin with hydration. During the daytime look for formulas with broad-spectrum SPF and at night opt for ones with hydrating benefits. Finally, if blemishes are impacting your skin confidence reach for products formulated to visibly reduce them starting now. There are cleansers and spot treatments formulated with proven acne-fighting ingredients like salicylic acid or benzoyl peroxide.

By following a diligent skin care regimen you can be well on your way to improving your skin confidence and love the skin you’re in!

*Survey Methodology- This survey was conducted online by HarrisPoll on behalf of Clarisonic from June 21-27, 2016 among 9,675 adults ages 18 and older in the following countries: Canada (n=1,066), China (n=1,047), Germany (n=1,148), France (n=1,106), Japan (n=1,075), South Korea (n=1,156), UK (n=1,014), and in the U.S. (n=2,063). This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. 

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