Support Latinx Heritage Month By Shopping These 8 Latinx-Owned Brands

September 08, 2023
Trishna Rikhy
By: Trishna Rikhy | by L'Oréal
Joaquina Botánica Papaya + Enzymes Whipped Cleanser, Hyper Skin Fade and Glow AHA Mask and Ceremonia Aceite de Moska collaged on a peach background

In celebration of Latinx Heritage Month, we’ve rounded up six Latinx-owned skincare brands that should definitely be on your radar — this month and every day of the year. From offering gentle yet effective hair care to producing skincare formulas that tackle a variety of concerns, these companies and founders are transforming the beauty world with innovative and nourishing products that are filling gaps in the market. Ahead, learn about the first Latinx-owned products for natural hair to be sold in major retailers, a brand that formulates products with botanical ingredients indigenous to Latin America, and more. 

Latinx-Owned Skincare and Beauty Brands to Shop

Joaquina Botánica

Formulated with botanical ingredients indigenous to Latin America, Joaquina Botánica is a clinically-backed and chemist-driven Latinx-owned skincare brand. With clean beauty at the helm of its messaging, this brand’s skincare products have been praised for their clean ingredient lists and potency.

Joaquina Botánica Papaya + Enzymes Whipped Cleanser

JLo Beauty

For skin like a celebrity, why not buy skincare from a celebrity? With powerhouse ingredients and the mantra that age is just a number, these skincare products are targeted toward any and all consumers looking for a little bit of glow.

Hyper Skin

The adorable packaging is just one of the things we love about Hyper Skin’s dark spot serums, cleansers and exfoliating masks. Founder Desiree Verdejo was inspired by her own struggles with acne and dark spots growing up to create a brand focused on meeting the specific skincare needs of people with Black and brown skin. 

Hyper Skin Fade and Glow AHA Mask

Dezi Skin

Dezi Skin is all about inner and outer beauty, which is why the brand’s skincare products are some of our faves. If you can’t resist a pun like us, you’ll adore the cute, cleverly-named products. From the Claro Que C Vitamin C Glow Serum to the Dew Me Over Mist with pure oxygen, this brand is one you’ll want to follow (and shop!) ASAP. 

Honey Baby Naturals

The first Latina-owned hair-care line for natural hair to be sold in major retailers, Honey Baby Naturals is a trailblazer in beauty. Aisha Ceballos-Crump founded the brand after formulating homemade products to meet the needs of her own kids’ natural hair, and with miel — or “honey” in Spanish — these products are gentle enough for babies and effective on skin and hair. The brand also offers a few skincare and body-care products. 


Described on the website as “a clean hair care brand rooted in Latinx heritage,” Ceremonia seeks to make clean hair care products more widely accessible. Care for your strands and your scalp with the Aceite de Moska, a soothing scalp oil that targets issues like dryness, itchiness and flaking.     

Ceremonia Aceite de Moska

Ere Perez

Ere Perez is a one-stop-shop for all of your beauty needs, from skincare to makeup. Named for its co-founder, the brand prioritizes sustainable beauty and a less-is-more philosophy. Our personal favorite of Ere Perez’s skincare offerings is the Papaya SOS Marmalade, a nourishing face and body balm with a yummy scent. 

Better Not Younger

A hair-care brand for women of all ages, Better Not Younger is exactly what it says in the name. Changing the narrative around beauty by creating products with the message that beauty is not defined by age or youth, the brand sells products that are vegan, paraben-free, sulfate-free and cruelty-free; in other words, good for you and your hair.

Design: Juliana Campisi

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