Here's How Garnier Is Helping Protect the Planet One Empty Bottle At a Time

Fact: Product junkies hate to part with their beloved formulas. Whether it’s a fancy department store night cream or a $5 drugstore foundation, they’ll likely scrape and scoop every last drop out of their respective containers. And guess what? There’s absolutely nothing wrong with that. (We would know, we’re guilty of it too.) 

What we do find fault with, however, is not properly disposing of all those product #empties. While some folks recycle all of their hollowed out makeup, skin care, and hair care bottles, there’s still too many of us who toss their finished products in the garbage without so much as a second thought. Knowing how much unnecessary waste can accumulate from this behavior, Garnier has joined forces with DoSomething.org and TerraCycle to inspire a change in the right direction. Together, they’re created Rinse, Recycle, Repeat, a national campaign and college campus competition to help educate and motivate the next generation to responsibly recycle their beauty empties. The goal? To make a positive impact on the planet and collect millions of empties by the end of 2017 (so they don’t  end up in a landfill).

More good news: It’s super easy to get involved. To participate in Rinse, Recycle, Repeat and give back to the environment, sign up at DoSomething.org or text the word “RINSE” from your phone to 38383—note: data rates may apply. Individuals can also decorate a bathroom recycling bin and share a picture with DoSomething.org on the “Prove It” page. Once the bin is filled with 10 pounds of beauty empties, participants can print a free shipping label to send their empties to TerraCycle to be recycled. All participants—currently enrolled in college—will also be entered to win a $5,000 scholarship.

But wait, there’s more! Starting on April 1 (the beginning of Earth Month), a college competition will kick off across 50 campuses across the country to collect the most empties. The college team that collects the most will be rewarded with a green garden for their community furnished by Garnier and TerraCycle.

To learn more about Garnier’s global commitment to sustainability, visit garnierusa.com