Kiehl’s Partners with Artist Jeff Koons On a Limited-Edition Collectable Tin
Kiehl’s, together with contemporary artist, Jeff Koons and the International Centre for Missing and Exploited Children are partnering up to spread awareness and give back this May in honor of National Missing Children’s Month. Find out how they’re making a difference in the lives of children, ahead.
One of our favorite philanthropic skin care brands is at it again, and this time it is in a BIG—read: 45-feet tall—way. In honor of National Missing Children’s Month, Kiehl’s and contemporary artist Jeff Koons have partnered with the International Centre for Missing and Exploited Children (ICMEC) to help spread awareness and give back to the non-profit organization all month long by way of two original works of art: a limited-edition Kiehl’s x Jeff Koons collectable tin and a 45-feet tall public art installation in New York City’s iconic Rockefeller Center. What’s more? The brand is making it super easy for customers—especially fans of the Midnight Recovery collection—to get involved. For the entire month of May, Kiehl’s will donate 100% of the net profits (up to $100,000) from the sales of any—that’s right, ANY—product in the Midnight Recovery collection.
“We’re thrilled to continue what’s become a Kiehl’s tradition of partnering with Jeff Koons,” says Kiehl’s President, Chris Salgardo. “With more than 465,000 reports of missing children last year in the United States alone, it’s gratifying to know that via this fourth partnership with Koons and the International Centre for Missing & Exploited Children, we’re able to make a difference in the lives of our children.”
From now until the end of May, any customer who purchases an item from the brand’s coveted Midnight Recovery collection will take home their own work of art—a limited-edition Kiehl’s x Jeff Koons collectable tin—inspired by Koons’ first large-scale stationary inflatable sculpture in New York City, the Seated Ballerina. Co-presented by Kiehl’s and the Art Production Fund, the sculpture itself is based on a small porcelain figurine and acts as a contemporary iteration of the goddess Venus and emulates notions of both beauty and connectivity.
The Seated Ballerina installation will be on display at Rockefeller Center for New Yorkers and visitors to admire until June 2nd. For more on Kiehl’s Midnight Recovery collection, see our review, here.