Kiehl's & Matthew McConaughey Partner for a Great Cause
If there’s one thing that should come to mind when you think of Kiehl’s—aside from A+ skin care products, of course—it’s philanthropy. The cult-favorite, New York-based apothecary has spearheaded numerous campaigns to raise social awareness for issues near and dear to the hearts of many, the latest of which is autism. That’s right, the brand recently announced a unique partnership with actor Matthew McConaughey (no stranger to philanthropy himself) for its 2017 Global Philanthropic Program to benefit Autism Speaks.
The campaign is centered around a short video (shared below) of McConaughey discussing the need for additional support of children with autism. The goal? To not only raise funds and resources for those living with autism, but to also help spread awareness and understanding on a global scale. For every share the video receives on social media platforms, Kiehl’s plans to donate $1 (up to $200,000) to Autism Speaks.
“Autism affects an estimated 70 million people worldwide, and many of the students enrolled in my just keep livin after school programs are on the autism spectrum. I’ve witnessed firsthand the effects of autism, not only on the child, but on their families as well,” said McConaughey. “I’m humbled to collaborate with Kiehl’s and Autism Speaks to help provide early diagnosis and services for these incredible children and families, making a lifetime of difference.”
But that’s not all. The partnership also includes the launch of a Limited Edition Ultra Facial Cream ($47.50 MSRP), with packaging designed by McConaughey. The vibrant design features uplifting colors, geometric shapes, designs of bikes and planes, and the iconic Autism Speaks blue puzzle piece.
To learn more, check out the video below. And don’t forget to share it with the tag #KiehlsxAutismSpeaks!
1 in 68 children has autism - it is one of the fastest growing developmental disorders in the U.S. This year, we’ve partnered with actor & philanthropist Matthew McConaughey to support Autism Speaks®. Help us raise awareness by sharing this video. With every share, #Kiehls will donate $1 to its Autism Speaks campaign (*up to $200,000), making a lifetime of difference for these children. Learn more at kiehls.com. #KiehlsxAutismSpeaks