5 Beauty Trends That Are All Over Instagram Right Now

September 21, 2018
Nicolette Pezza
By: Nicolette Pezza | skincare.com by L'Oréal
5 Beauty Trends That Are All Over Instagram Right Now


Instagram Beauty Trend #1: Face Masks for Sensitive Skin

Sensitive skin types know the struggles of finding skin care products that are effective yet won’t irritate their delicate skin. These gentle products for sensitive skin are cropping up all over Instagram, especially in the form of face masks. Below, check out a few of our picks of the best face masks for sensitive skin from the L’Oreal portfolio of brands.


La Roche-Posay Effaclar Shine Control Clay Mask

Suitable for sensitive skin, this 2-in-1 clay mask is both purifying and mattifying. The multi-tasking formula helps remove excess oil, controls shine, and eliminates invisible impurities leaving you with smoother, more radiant-looking skin.

La Roche-Posay Effaclar Shine Control Clay Mask, $19.99 MSRP

Giorgio Armani Crema Nera Extrema Terra Pantelleria

A radiance-boosting deep cleansing treatment, this face is formulated with mineral powders and Barbary fig flower. It’s also formulated with kaolin clay, a natural cleansing agent, leaving skin soft and mattified. The mask is suitable for all skin types, including mature or sensitive skin.

Giorgio Armani Crema Nera Extrema Terra Pantelleria, $125 MSRP

Biotherm Skin Best Wonder Mud

This 3-minute mask is formulated with mineral clay and tested on all skin types, even sensitive. It gives skin a deep cleanse, helps reduce the look of pores, and delivers a healthy-looking glow. What’s more, the non-drying formula removes impurities and excess sebum while unclogging pores.

Biotherm Skin Best Wonder Mud, $54 MSRP

Instagram Beauty Trend #2: Skin Care Hacks for Blackheads

If you’ve explored different beauty handles on Instagram, you’ve likely come across videos and photos of blackhead removal products, whether it be peel-off masks or cleansers. As a reminder, blackheads form when debris within a pore forms a clog and is exposed to air where it oxidizes and takes on a darker hue. The good news is that keeping your blackheads in check is fairly simple so long as you’re using the right products and following a well-rounded skin care routine. For our expert-backed tips on how to remove blackheads the right way, click here!

Editor’s note: Want to know what products our editors use to kick their blackheads to the curb? Discover their picks of the top products to control and remove blackheads, here!

Instagram Beauty Trend #3: Glowing Skin

We don’t think glowing skin will ever not be trendy. If your skin has been looking dull and lackluster lately, consider adding some new skin care products to your daily routine to help boost your skin’s natural radiance. Below, we’re sharing a few of our picks of the best products for instantly glowing skin from the L’Oreal portfolio of brands.


Kiehl’s Daily Reviving Concentrate

This facial oil can help reduce the appearance of fatigue for energized, radiant-looking skin. Formulated with ginger root, sunflower oil, and tamanu oil, the antioxidant serum helps skin look fresh and healthy-looking all day.

Kiehl’s Daily Reviving Concentrate, $73 MSRP


L’Oréal Paris RevitaLift Derm Intensives 10% Pure Vitamin C Serum

The lightweight, highly potent serum effortlessly glides onto skin to immediately restore skin’s radiance and reduce the appearance of wrinkles. It’s specially formulated without water, packaged in an air-tight metal tube, produced in controlled conditions to minimize oxygen exposure, and contains 10% pure vitamin C.

L’Oréal Paris RevitaLift Derm Intensives 10% Pure Vitamin C Serum, $29.99 MSRP

Biotherm Biosource Total Renew Oil

This facial oil can remove impurities and long-wear cosmetics (including waterproof eye makeup) without drying out skin. The self-foaming oil leaves skin feeling cleansed, and looking dewy and renewed.

Biotherm Biosource Total Renew Oil, $31 MSRP

Instagram Beauty Trend #4: Serum Sheet Masks

Besides face masks for sensitive skin, serum sheet masks are also a big trend we’re seeing on Instagram right now. Infused with a serum, these masks are often very hydrating to the skin. They’re also virtually mess-free since sheet masks are applied easily and don’t require close proximity to a sink. To get in on this beauty trend, try the Lancôme Advanced Génifique Hydrogel Melting Sheet Mask. The hydrogel sheet mask gives skin instant radiance, smoothness, and plumpness in as little as ten minutes.

This particular sheet mask is formulated with bifidus extract, an ingredient which helps to strengthen and protect the skin's moisture barrier. Each mask contains the same amount of bifidus extract found in one full 30ml bottle of Advanced Génifique serum.


Lancôme Advanced Génifique Hydrogel Melting Sheet Mask, $15 MSRP

Instagram Beauty Trend #5: Aloe Vera Beauty Hacks

Natural beauty products are becoming increasingly popular, and aloe vera is one of the ingredients we see popping up over and over again. This cactus plant boasts a variety of skin care benefits from soothing skin to hydrating the skin. You can opt for skin care products formulated with aloe vera or you could opt for any one of these aloe vera beauty hacks if you have the plant handy. From shaving cream to eyebrow gel, there are plenty of beauty hacks you could try with your aloe vera plant—some of which you’ve probably never heard of before!

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