8 Indie Skin Care Brands to Keep Your Eye On
Over the last few years, small, independent skin care brands have gone from DIY-blends sold at your local craft fair to innovative formulas with a serious social media footprint—does Glossier ring a bell? If you’re eager to add something new to your skin care routine, consider a product from one of the indie skin care brands below.
This witty skin care brand has grown exceptionally since 2016. Lynnsee and Nick (the co-founders) are all about keeping things real and relatable. They believe that beauty should be fun, and that customers should be able to take themselves seriously, but also have a great time with products. One of their best sellers is the License to Chill face mask that can help you de-stress after a long day. It boasts a pale lavender shade, is infused with relaxing oils, and smells truly incredible.
Herbal Dynamics Beauty’s mission is to harness the synergy of nature and science in their beauty products. Each of their products are a minimalist’s dream and combine botanical ingredients and nourishing vitamins. My current favorite? The Squalane & Argan Oil Serum thanks to its hydrating properties.
Woodlot is a Canadian line of home and body basics, anything from candles to face masks. It was founded in 2014 with the aim to create the best plant-based products infused with vital essential oils. After talking with the ambassadors at a recent Beauty Expo, it was evident that this is a brand that stands behind the philosophy that beauty and wellness should go hand in hand.
After moving from a small town into a big, bustling city, CircCell founder Maya Crothers sought to create a skincare line that performed consistently regardless of location. As we all know, environmental factors—think: pollution and UV rays—can impact the skin in a big way. CircCell boasts a line of products that encourage the skin to look its best anywhere and everywhere.
When I discovered this brand on Instagram, I found myself scrolling for an hour through their perfectly crafted images and simple-but-chic product packaging. If you haven’t heard the constant raves about their cream deodorant, lip butters and body creams, then take time to get acquainted. Alissa Bayer launched Milk + Honey as a spa in 2006. Now, the team creates products that not only look good but smell equally as nice.
If you’re seeking simplicity when it comes to skin care look no further than White & Elm. The brand specialized in simple—in fact, all of their products are made with ten ingredients or less. We’re eyeing one of their best sellers formulated with sunflower oil, the White & Elm Deep Pore Oil Cleanser.
Editor’s note: Oil cleansers may sound like a recipe for unwanted breakouts, but trust us when we tell you that they can help cleanse your skin of impurities and remove makeup gently and effectively.
Eye creams, exfoliating serums, cream cleansers—you name it, Mad Hippie’s got it. But skin care isn’t the only thing the brand takes seriously. They’re also dedicated to preserving the environment, so much so that one dollar of every web sale is donated to conservation.
This Tibetan-inspired skin care line draws its inspiration from ingredients found in nature. Fun fact: Akar means “white crystal” in Tibetan. White crystal is a cultural symbol for purity, which goes hand in hand with the brand’s desire to deliver naturally-derived products.