PSA: CeraVe Is Going Vegan! Here’s What You Need to Know
With what seems like a million and one skin-care products to choose from, those with a completely vegan formula aren’t always so common. If you’re new to the vegan lifestyle, or simply curious, you can identify a vegan formula by its vegan-certified seal of approval, which lives on a product’s packaging. As the beauty world continues to evolve and reach an inclusive range of consumers, brands are making great strides to do so. In an interview with Allure, CeraVe recently confirmed that the drugstore skin-care brand “will be more than 90% vegan-friendly by approximately 2021.”
As is the case with many beauty talks, this conversation initially started in a Reddit Thread on Skincare Addiction, when one user shared their conversation with CeraVe US customer service regarding their questions about the brand’s formulas — more specifically, why they were listed as vegan in the United Kingdom but not in the United States.
According to the Reddit, CeraVe customer service responded as follows, “The formulations in the UK are different from those in North America and they all contain a newer cholesterol ingredient that is vegetal derived. Some products in Canada have the new vegetal-derived cholesterol, but older product formulations use an animal-derived cholesterol. This particular cholesterol is derived from the grease from sheep’s wool clippings. We are currently working on updating the North American formulations for older products to contain the newer vegetal based cholesterol as well.”
Formulation changes aren’t easy, which is why the process will take until 2021, but we’re excited for this forward progression for drugstore skin care in the United States.