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- The Right Way to Use Clay Face Masks
The Right Way to Use Clay Face Masks

Clay masks are some of most sought-after beauty products on the market—and for good reason. Most are able to reduce the appearance of excess oil and impurities from the skin’s surface, making them an ideal pick for those with oily or acne-prone skin. These benefits, however, are based upon proper use of the formulas. If you apply the mask the wrong way or use it beyond what’s recommended on the packaging, that’s where you can start to experience unwanted side effects like dryness. To ensure you’re using clay masks correctly, we rounded up the ever-popular L’Oreal Paris Pure-Clay Masks and exactly how to use each one, ahead.

L’OREAL PARIS PURE-CLAY CLARIFY & SMOOTH FACE MASK
Daily wear and tear from environmental aggressors and lifestyle habits can wreak havoc on skin, leading to roughness and an uneven appearance. Turning to a creamy, exfoliating clay mask can help. Enriched with three different clays—kaolin, montmorillonite, and Moroccan lava clays—and yuzu lemon extract, the Clarify & Smooth Face Mask can help you achieve a smoother and clearer-looking complexion.
How to use it: Apply an even layer to clean skin. Leave it on for 10 to 15 minutes, then remove with lukewarm water using circular motions to exfoliate. Use it up to three times a week.
L’Oréal Paris Pure-Clay Clarify & Smooth Face Mask, $12.99 MSRP
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L’OREAL PARIS PURE-CLAY PURIFY & MATTIFY FACE MASK
If your complexion is very oily, reach for the Purify & Mattify Face Mask. Powered by kaolin, montmorillonite, and Moroccan lava clays with eucalyptus extract, you can expect this icy-blue face mask to absorb impurities and unclog pores. Upon use, the skin looks less shiny, smoother, and clearer. With continued use, the skin will look reenergized and refreshed.
How to use it: Apply an even layer to clean skin. Leave it on for 10 to 15 minutes, then remove with lukewarm water. Use it up to three times a week.
L’Oréal Paris Pure-Clay Purify & Mattify Face Mask, $12.99 MSRP
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L’OREAL PARIS PURE-CLAY CLEAR & COMFORT FACE MASK
To achieve skin that feels comfortable, look to the Clear & Comfort Face Mask that’s powered by three pure clays and seaweed. Not only does it help the skin feel refreshed, but it also visibly reduces imperfections and clears the look of congested pores. As a result, the skin looks clean, rebalanced, and smoother. Use after use, marks and redness are visibly reduced with a more even-looking skin tone.
How to use it: On clean, pat-dry skin, apply an even layer to the skin. Leave on for 10 to 15 minutes and rinse with lukewarm water. For best results, use no more than twice per week.
L’Oréal Paris Pure-Clay Clear & Comfort Face Mask, $12.99 MSRP
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L’OREAL PARIS PURE-CLAY DETOX & BRIGHTEN FACE MASK
Dealing with dull and tired-looking skin? Look to the Detox & Brighten Face Mask to increase skin luminosity. The formula—enhanced with kaolin, montmorillonite, and Moroccan lava clays and enriched with charcoal—evens out the skin’s tone and draws out the build-up of impurities, dirt, and pollution. The results? Skin that looks brighter with a healthy glow. With continued use, the skin feels as though it can breathe better.
How to use it: Apply an even layer to dry skin, letting it sit for 10 to 15 minutes. Remove with water. Continue with use three times a week.
L’Oréal Paris Pure-Clay Detox & Brighten Face Mask, $12.99 MSRP

L’OREAL PARIS PURE-CLAY EXFOLIATE & REFINING FACE MASK
If clogged, rough-feeling skin is on your list of concerns to tackle ASAP, this Pure-Clay Face Mask enhanced with red algae is just what your skin needs. The mask can help to slough away dead skin cells, dirt, and oil from the skin to reveal a more refined look.
How to use it: Apply an even layer onto the skin, avoiding the eye and lip area. Leave it on for 10 to 15 minutes and rinse thoroughly with circular motions. For best practices, use it three days a week.
L’Oréal Paris Pure-Clay Exfoliate & Refining Face Mask, $12.99 MSRP
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About the Skincare.com by L'Oréal Author
When it comes to beauty, Claire will try just about anything once. She considers herself to be a true makeup and skin care junkie, and she has pictures of her vanity to prove it. It’s her mission to create engaging content for Skincare.com’s audience.



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