Skin-Care Lovers Rejoice: This Natural Beauty Brand Is Now Available at Ulta Beauty

June 18, 2019
Marisa Petrarca
By: Marisa Petrarca | by L'Oréal

Seed Phytonutrients is a clean beauty brand you need to keep on your radar, especially now that it’s officially available at Ulta Beauty. The brand offers everything from face masks and cream to hair and body (and everything in between). But something that makes this brand extra unique is its product packaging. Their shower-friendly paper bottles are made of 100% post-consumer recycled paper with a post-consumer recycled bottle. Each product contains a packet of seeds inside of the packaging for you to get your green thumb on. Plus, they’ve partnered with recycling company TerraCycle to make recycling easy and free!

“We are so excited to be partnering with Ulta Beauty,” said Shane Wolf, Founder of Seed Phytonutrients. “The fact that our complete assortment of skin, hair and body care products will be available to test and purchase provides us with the unique opportunity to share the full expression of our brand story with customers. Seed’s endcap displays will act as a hands-on platform to educate consumers about our sustainable paper bottle and our overarching approach to mitigating the beauty industry’s plastic crisis.”

So if you’re wondering what standout products you should add to your beauty stash, let us recommend a few that we love. The Lightweight Facial Lotion is a great no-fuss formula to use as a makeup primer or daily moisturizer. The Lip Balm is packed with essential oils and gives your lips the most wonderful hydrated, silky feel —it’s also chubby so you won’t lose it on the bottom of your bag. Gentle Facial Cleanser is gentle enough for all skin types and has a refreshing, lightweight texture that will leave your face feeling soft and clean. Good luck picking just one.

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