A Journey For a Cure: Kiehl's 7th Annual LifeRide for amfAR
One of our favorite philanthropic skin care brands—we’re looking at you Kiehl’s—is at it again! August 3rd marked the start of Kiehl’s seventh LifeRide for amfAR, The Foundation for AIDS Research, an 11-day, multi-state motorcycle ride to raise funds and awareness for AIDS research. Interested in learning more about this philanthropic adventure? Want to know how you can get involved? Check out the deets below!
Kiehl’s journey for a cure began in 2010, when a handful of motorcyclists rode from San Diego to San Francisco. The ride has since grown into an 11-day, multi-stop adventure with Kiehl’s President, Chris Salgardo and amfAR’s CEO, Kevin Robert Frost leading the pack—a group comprised of notable celebs—on a mission to spread awareness and raise funds for amfAR, one stop at a time. Inspired by Kiehl’s spirit of adventure, this year’s motorcycle journey began in Kiehl’s hometown of New York City on August 3rd and ended on August 13th in Philadelphia. Over the course of the ride, the brand rallied at 10 store stops along the way, providing Kiehl’s fans with an opportunity to meet the riders, learn more about amfAR, and contribute to the non-profit organization.
If you were unable to attend the event, you can still get involved and join both Kiehl’s and amfAR in the fight against HIV/AIDS with the purchase of Kiehl’s Limited-Edition Ultimate Strength Hand Salve—a jumbo-sized version of the original fan favorite formula that we all know and love! Packaged in a limited edition jumbo-sized tube, the Ultimate Strength Hand Salve has a special red cap to commemorate the event and the fight against HIV/AID. In addition, for every hand salve sold, Kiehl’s will generously donate 100 percent of net profits (up to $25,000) to amfAR, The Foundation for AIDS Research. You can purchase yours at all Kiehl’s retail locations, Kiehls.com, or the brand’s specialty store partners nationwide.
At the conclusion of this year’s ride, the brand raised $1,600,000 for amfAR since 2010, funding eight cure-related research projects. Here’s to you, Kiehls!