Moisturizing is one of the most non-negotiable skincare rules to follow. After all, hydrated skin is happy skin. But what happens when your skin continues to feel dry and dehydrated even after you use lotions, creams and other hydrating skincare products? Well, it turns out your product application could actually be causing dry skin.   Applying moisturizer to your body and face may seem easy, but there’s still a technique to it. In addition to applying moisturizer correctly, you also want to be sure that your skin is prepped to receive moisture and you're using products that work for your skin type.   Not sure where to start? We connected with dermatologists to determine what to do and what not to do.