23 Best Niacinamide Serums to Try Today, According to Our Editors

November 07, 2023
Ariel Wodarcyk
By: Ariel Wodarcyk | skincare.com by L'Oréal
Editor holding up the L’Oréal Paris Bright Reveal 12% Niacinamide Dark Spot Serum and the Kiehl’s Ultra Pure High-Potency 5.0% Niacinamide Serum

Niacinamide is one of our hero skincare ingredients for its versatility and ability to work for practically any skin type. It can help brighten and soothe sensitive skin, control the appearance of shine on oily skin, reduce the look of redness and blemishes and give skin that’s battling discoloration a clearer, more even-looking tone. To learn more about what niacinamide does for the skin, plus find 23 of our editors’ all-time favorite niacinamide serums, keep reading.

What Is Niacinamide?

“Niacinamide, also known as nicotinamide, is a form of vitamin B3,” says Dr. Marisa Garshick, a board-certified dermatologist and Skincare.com consultant based in New York City. You can find it in a variety of skincare formulas, including serums and creams. “It can be used as a main ingredient in certain products or in combination with other ingredients to help calm the skin and improve tolerability,” she adds. 

What Are the Benefits of Using Niacinamide Serum?

Dr. Garshick calls niacinamide a “versatile” ingredient that can be used on its own or paired with other ingredients to help target discoloration and improve the look of redness, as well as to help support the skin’s natural moisture barrier. It’s known for its brightening, moisturizing and soothing properties, which makes it a good option for those with acne or sensitive skin, she says.

Can You Use Niacinamide and Vitamin C Together?

The answer used to be no — according to Dr. Garshick because there was once concern that combining niacinamide and vitamin C could lead to redness and sensitivity. “That said, with current formulations of these ingredients, it is unlikely to cause a problem,” she says. “If you are concerned, however, about your specific regimen or products, it is best to check with a board-certified dermatologist.”

How to Use a Niacinamide Serum

Many niacinamide serums can be used morning and night, after cleanser, before moisturizer. However, it’s always smart to check the product packaging to see how often the brand recommends applying the product. If you’re still unsure, ask your dermatologist if a niacinamide serum will suit your skin type. Below, we’re recommending 23 of our favorite formulas.

23 of Our Favorite Niacinamide Serums

L’Oréal Paris Bright Reveal 12% Niacinamide Dark Spot Serum

With 12% niacinamide and exfoliating sulfonic acid, this serum works to fade pesky dark spots and imperfections while boosting skin clarity. Use it consistently, and you’ll notice reduced dark spots, smoother, brighter skin and more even skin tone. 

L’Oréal Paris Bright Reveal 12% Niacinamide Dark Spot Serum

IT Cosmetics Bye Bye Dark Spots Niacinamide Serum

Formulated with 4% niacinamide and 1% vitamin C, this dermatologist-tested serum reveals more even-looking skin in as little as eight weeks. It’s suitable for all skin types, including sensitive, and targets all types of skin discoloration, from melasma to age spots.

IT Cosmetics Bye Bye Dark Spots Niacinamide Serum

La Roche-Posay 10% Pure Niacinamide Serum

Include this in your morning and nighttime skincare routines to rebalance uneven skin tone and address discoloration. With a potent 10% niacinamide formulation, it will help fade stubborn dark spots and even skin tone to unveil a pristine complexion.

La Roche-Posay 10% Pure Niacinamide Serum

Vichy Minéral 89 Prebiotic

One of our go-to products for calm, glowing skin, this niacinamide-rich concentrate helps restore the skin’s moisture barrier, improves the look of fine lines and boosts skin’s radiance. When one editor reviewed this serum, she noticed more hydrated and radiant skin, even after nights of less-than-stellar sleep.
Vichy Minéral 89 Prebiotic

SkinCeuticals Discoloration Defense

This daily dark spot corrector focuses on diminishing discoloration on all skin tones in as little as two weeks. It’s formulated with niacinamide, tranexamic acid (an ingredient that minimizes the look of dark spots) and kojic acid, which helps brighten skin’s appearance.

SkinCeuticals Discoloration Defense

La Roche-Posay Effaclar Salicylic Acid Acne Treatment Serum

Those with acne-prone skin, listen up: This serum from La Roche-Posay helps clear existing breakouts and fight new ones from popping up while reducing the look of pores, post-acne marks and fine lines. It’s formulated with 1.5% salicylic acid and lipo-hydroxy acids to lightly exfoliate the skin, plus niacinamide to soothe.

La Roche-Posay Effaclar Salicylic Acid Acne Treatment Serum

CeraVe Resurfacing Retinol Serum

Retinol is the gold-star ingredient for anti-aging — but it can have some drying, irritating side effects. This serum uses encapsulated retinol, which minimizes the potential for irritation, along with niacinamide and ceramides to balance and calm the skin. Over time, it helps reduce the look of acne marks and large pores for a smoother appearance.

CeraVe Resurfacing Retinol Serum

Vichy LiftActiv B3 Serum Dark Spots & Wrinkles

Improve the look of dark spots, wrinkles and fine lines with this multi-use serum. Glycolic acid gently exfoliates to reveal more even, glowy skin, while niacinamide brightens and soothes. 

Vichy LiftActiv B3 Serum Dark Spots & Wrinkles

Kiehl’s Ultra Pure High-Potency 5.0% Niacinamide Serum

This serum is concentrated with 5% niacinamide and less than 10 ingredients to make it a simple and effective solution to reducing excess oils, redness and shine. It’s suitable for all skin types and is free of fragrance and dyes.

Kiehl’s Ultra Pure High-Potency 5.0% Niacinamide Serum

La Roche-Posay Retinol B3 Pure Retinol Serum

This anti-aging serum leaves the skin on your face and neck smoother and more hydrated. It also helps reduce the look of sun damage, fine lines and wrinkles, thanks to a combination of pure retinol, niacinamide and hyaluronic acid — which is key for hydration.

La Roche-Posay Retinol B3 Pure Retinol Serum

Garnier Green Labs Canna-B Pore Perfecting 3 in 1 Serum Cream with Niacinamide + Cannabis Sativa Seed Oil

Made specifically for oily and combination skin types, think of this as three products in one: a niacinamide serum, a hydrating moisturizer and a sunscreen with SPF 30. Not only is it a major timesaver in your morning skincare routine, but it also helps reduce the look of shine and large pores. As with any sunscreen, it should be reapplied as needed.

Garnier Green Labs Canna-B Pore Perfecting 3 in 1 Serum Cream with Niacinamide + Cannabis Sativa Seed Oil

Youth to the People Retinal + Niacinamide Youth Serum

This serum is powered by retinaldehyde and niacinamide to smooth the skin, diminish the appearance of fine lines and wrinkles and fade dark spots. Good to know: The brand recommends using this serum once a week to gradually build up your tolerance before increasing to nightly use.

Youth to the People Retinal + Niacinamide Youth Serum

The INKEY List SuperSolutions 20% Niacinamide Serum

According to the brand, this potent niacinamide serum will help soak up excess oil, improve the look of skin’s texture and minimize the look of large pores. It is best suited for oily and acne-prone skin types.  

The INKEY List SuperSolutions 20% Niacinamide Serum


Glow Recipe Watermelon Glow Niacinamide Dew Drops

As Glow Recipe explains, this niacinamide serum brightens skin and has a dewy, reflective finish that acts like a liquid highlighter. For a subtle glow and brightening power, you can apply one to two drops before moisturizer — for maximum sheen, use this as the last step of your skincare routine.

Glow Recipe Watermelon Glow Niacinamide Dew Drops

Glossier Super Pure

With 5% niacinamide and zinc PCA, Glossier claims that this serum makes skin look smoother and helps decongest pores without over-drying the skin. It’s oil-free, lightweight and has a gel consistency that melts into the skin with ease.

Glossier Super Pure

Anua Peach 70% Niacinamide Serum

With 5% niacinamide and hyaluronic acid, Anua claims that this serum fades dark spots, minimizes pores and hydrates to help achieve that covetable glass skin look.

Anua ​​Peach 70% Niacinamide Serum

Peter Thomas Roth PRO Strength Niacinamide Discoloration Treatment

This treatment is formulated with a 15% active brightening complex made up of niacinamide, tranexamic acid and kojic acid. Over time, the brand claims it helps improve the look of uneven skin tone from sun damage, dark marks and post-blemish marks.

Peter Thomas Roth PRO Strength Niacinamide Discoloration Treatment

Valoie HYDRO-HONEY Serum Moisturizer

Valoie describes this product’s consistency as “lighter than a cream, silkier than a serum,” which makes it ideal for both hydrating and brightening. In addition to niacinamide, it contains a nourishing complex of honey and glycerin to draw moisture into the skin.

Valoie HYDRO-HONEY Serum Moisturizer

Dr. Barbara Sturm The Better B Niacinamide Serum

This serum is designed to specifically target the look of large pores, working to refine and visually reduce their size. Formulated with niacinamide, soothing vitamin B5 and marine plankton extract, it also helps to support the skin’s natural moisture barrier.

Dr. Barbara Sturm The Better B Niacinamide Serum

Versed Skin Just Breathe Clarifying Serum

Take a deep breath: This serum is here to help calm skin. Made with niacinamide, zinc and willow bark extract, Versed claims it helps to decongest pores and minimize the look of redness. The bottle is also made with 50% post-consumer recycled plastic.

Versed Skin Just Breathe Clarifying Serum

Allies of Skin Prebiotics & Niacinamide Pore Refining Booster

With 10% niacinamide and a brightening complex of licorice root and botanical extracts, this antioxidant-rich booster helps refine the appearance of pores and leaves skin looking radiant, per Allies of Skin. You can use it on its own or mix it into a serum, moisturizer or facial oil.

Allies of Skin Prebiotics & Niacinamide Pore Refining Booster

EADEM Milk Marvel Dark Spot Serum

This milky, fragrance-free serum was developed specifically with skin of color in mind, though its brightening benefits extend to all skin tones and types. Formulated with niacinamide, amber algae and encapsulated vitamin C, the brand notes it helps improve the look of hyperpigmentation and dark spots.

EADEM Milk Marvel Dark Spot Serum

Dr. Dennis Gross B3 Adaptive SuperFoods™ Stress Rescue Super Serum

Developed by dermatologist Dr. Dennis Gross, this serum contains a complex of soothing niacinamide, adaptogens and superfoods like goji. It helps brighten skin, restores the skin’s natural moisture barrier and visibly improves the look of redness.

Dr. Dennis Gross B3 Adaptive SuperFoods™ Stress Rescue Super Serum
Additional Reporting By: Reece Andavolgyi Photographer: Reece Andavolgyi Design: Juliana Campisi

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