Serum Foundations Are a Huge Trend Right Now

Last year’s beauty trends saw the rise of glowing skin. Achieving a radiant complexion that seamlessly pulls off the “no makeup” makeup look became a key goal for skin care aficionados (and minimalist enthusiasts) everywhere. If you happen to be a fan of this trend yourself or are simply looking to maintain a healthy complexion, we have some pretty fantastic news to share.

One of beauty’s biggest items that’s currently popping up all over the scene are serum foundations. We’re here to explain to you exactly what a serum foundation is, what skin care benefits it provides, and how it can perfectly fit into your glowing skin routine.

WHAT IS SERUM FOUNDATION?

Serum foundations are just what they sound like; they’re a cross between a serum and a foundation. 

WHAT DOES SERUM FOUNDATION DO?

Since serum foundation is essentially the lovechild of a serum and a foundation, it has the ability to provide the look of glowing skin while packing some serious skin care benefits. They’re products that can both improve the appearance of skin and help to alleviate additional skin concerns at the same time. This ranges anywhere from dry skin to blemishes to even refining the look of pores. Even if there’s not a skin concern you’re looking to tackle per se, many serum foundations come formulated with SPF to give you the basics of skin protection. Using a serum foundation is ultimately achieving glowing skin both on the outside and within, ticking off multiple skin care steps in one to keep in line with the current minimalist skin care routines taking the beauty industry by storm.      

3 SERUM FOUNDATIONS TO TRY

Looking to dip your toes into the serum foundation trend? Here are three products—from the L’Oréal portfolio of brands—to help you test the waters out. 

Urban Decay Naked Skin One & Done Hybrid Complexion Perfector

The Urban Decay Naked Skin One & Done Hybrid Complexion Perfector holds no misnomer. Formulated with SPF 20, glycerin, and various other extracts, this formula boasts the benefits of a skin treatment with the coverage of a sheer foundation. 

Urban Decay Naked Skin One & Done Hybrid Complexion Perfector, $36 MSRP   

Maybelline Dream Satin Liquid Foundation + Hydrating Serum

If you’re a dry skin gal, you’re all too familiar with the pain of applying foundation only for it to cake up over dry flakes (or worse—dry your skin out more). We’re happy to report your dry skin woes can be put at ease with the Maybelline Dream Satin Liquid Foundation + Hydrating Serum. Calling upon the power of hyaluronic acid—a well-known moisturizing molecule that can hold up to 1,000 times its body weight in water—this foundation serum provides skin with up to 12 hours of moisture with a satin finish. You can evenly and smoothly apply the formula to your face, no blender required. 

Maybelline Dream Satin Liquid Foundation + Hydrating Serum, $9.99 MSRP 

L’Oréal Paris Visible Lift Absolute Advanced Age-Reversing Makeup Serum

Retinol has become the heavy-hitter in anti-aging skin care. The beloved ingredient makes an appearance in the L’Oréal Paris Visible Lift Absolute Advanced Age-Reversing Makeup Serum. Also formulated with vitamin C and SPF 17, this luminous foundation looks to reverse visible signs of aging while evening skin’s tone. Plus, it comes in 12 different shades, giving you plenty of options to choose from.  

L’Oréal Paris Visible Lift Absolute Advanced Age-Reversing Makeup Serum, $14.95 MSRP